In every area of our life, we do business with people, companies and industries that have a consistent image. That is why so much effort is placed on communicating consistency.  It is called Brand marketing and works as well for a product as it does for a person.

Evaluate your own personal image to see if you are consistent in every area of your dressing.  Make adjustments as necessary, so that from casual out to formal you present a good impression each time.  Once you establish your look, it is easy to add new items to your wardrobe.  Your key when shopping is consistency with your established image.

Another way to think of this, is if you have a bowl of apples (your image preference) and you place an orange on top of the bowl you are immediately aware something is different. Use this same idea as you are shopping for new items of clothing to add to your wardrobe. Is the new item a match, in our example above an apple, or a mismatch, as in our example above, an orange.  With a small amount of practice adding items to your wardrobe will become very easy and fun.

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