You have 8 seconds for a visitor on line to decide if they want to stay and look at the rest of the material on your page.  In real life, you have 12 seconds for someone meeting you to make a decision about your visual credibility and if they want to stay and speak to you or move away from you.

If you have the answer they are trying to find, you may want to pay attention to the visual image you have so there is a match with your message.  In that way the person meeting you will be able to allow you to give them the information they are looking for and want to hear or see.

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